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Affinity North Indigenous Owned Business

Jordan Peterson is the Principal and Chief Disruptor of Affinity North, an Indigenous-owned consultancy dedicated to empowering communities and fostering sustainable growth. With a deep understanding of Indigenous culture and values, Affinity North specializes in negotiations, policy, governance, and strategic planning. By prioritizing cultural preservation, environmental stewardship, and economic prosperity, the consultancy develops tailor-made solutions that create lasting positive impacts.​


As a passionate advocate for Indigenous communities, Jordan has a strong background in leadership and negotiation. He has held significant roles, such as the elected Deputy Grand Chief/Vice President and Chief Negotiator of the Gwich'in Tribal Council, the Strategic Lead for Nation Building at Vuntut Gwitchin Government, and board member of various Indigenous organizations. In these roles, he has focused on advancing self-determination and fostering a new relationship with Canada.  


Jordan is currently a board advisor to Northwestel and a board member of the Na-cho Nyak Dun Development Corporation. As the founder of Affinity North, he is committed to advancing Indigenous peoples within the business community, particularly Northerners, while championing their empowerment and success.

Affinity North Indigenous Owned
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